Food labels represent the most immediate tool to inform consumers about the characteristics of a product.
Since the entry into force of Regulation (EU) 1169/2011 concerning food labelling, the labels of foods marketed on European territory have been extensively revised, with the aim of providing greater insight and accuracy of information.
This regulation has many pitfalls, difficult to interpret. To make matters more difficult, suppliers tend to give only partial information, label printers can cause errors, graphics sometimes insert symbols without logic and customers often require more and more “clean labels”.
The key word of the new food labels for groceries is transparency.
The Reg. (EC) 1169/2011 and the operator’s obligations food business
Following the introduction of Reg. (EC) 1169/2011 the proper preparation of food labels and compliance with applicable regulations, by product category, have become key requirements to enable companies to market their products without incurring penalties (which can be very onerous) or withdrawal or recall procedures.
For the preparation of proper food label, some information are mandatory: the food name, the list of ingredients (including additives and adjuvants), the amount of food, the Minimum Term of Conservation or the expiration date, the methods of storage or use and the country of origin.
As of December 13, 2016 also the following information must be on the labels: the energy content and the amount of fat, carbohydrates, sugars, protein and salt.
Allergens must be clearly identified too, since food allergies can cause skin lesions, gastrointestinal tract disorders, up to anaphylactic shocks, which can put consumers’ life at risk. It is therefore of utmost importance to correctly label the different products.
These provisions, according to Reg. (EC) 1169/2011, represent only a small portion of everything that is needed to know in order to write a label compliant with the European Union market. For non-EU markets, different rules may apply.
The benefits of “transparent” labelling for a company in the food sector are:
- Compliance with European legislation;
- High decrease of the odds of receiving sanctions or fines;
- Marketing its products outside Europe;
- Gaining the trust of consumers.
ESHQ Consulting Srl provides professional expert advice, through specific services tailored to the needs of different companies, so as to ensure proper labelling of foods placed on the market.
By ensuring maximum effectiveness and quality of services offered, we offer:
- Design of the texts to be shown on the label according to Reg. (EC) 1169/2011, with a list of compulsory information to report.
- Designing / revision of technical specifications of products under its own brand or customer’s brand.
- Technical consulting regarding texts, symbols and images present on the label and / or on the wrapping which may have influence on the consumer’s choice.
- Technical opinion about what is necessary to ensure compliance label in the European market, the USA, Canada and other markets as needed.
- Compliance with the parameters imposed by the new regulations for menu, unique books and unique signs of the ingredients.
- Specific training courses on food labelling.
For more details visit “the catalogues section”